Blog
On running an estate agency
Practical writing for estate agency owners, managers and agents in Türkiye: keeping clients when agents leave, never missing a mandate expiry, measuring which channel actually earns, and earning in a month with no sales.
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Why clients leave with a departing agent, and how an agency keeps them
When an agent leaves, clients following them is not inevitable. If the records stay with the agency, so does the relationship. How to build an office memory that outlasts any one person.
- clients
- team
- agency management
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What a missed mandate expiry really costs, and how to build a tracking routine
The day a mandate expires, the property you worked on for months belongs to everyone. Why expiry dates slip through, and a one-page routine that stops it.
- mandates
- listings
- agency management
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Measuring lead sources in an estate agency: which channel actually produces sales
Portals, shop window, referrals, social media: which one brings revenue and which one just makes the phone ring? How to build a source-based conversion funnel step by step.
- leads
- marketing
- reporting
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Revenue in a month with no sales: rental management and recurring income
Sales commission is volatile; rent and office costs are not. How an estate agency builds income that arrives whether or not a sale closes, starting with rental management.
- rentals
- revenue
- property management
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Why WhatsApp property conversations get lost, and how the agency keeps a record
Most of the real work in an estate agency happens on WhatsApp, and those conversations belong to the agent’s phone, not the agency. How to move them into the office record, and what to watch on the personal-data side.
- data protection
- clients
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Ten questions to ask before choosing a CRM for your estate agency
Every product looks good in a demo. Ten questions to put to the vendor and to yourself before you commit, including where PropOrdo comes up short.
- CRM
- buyer’s guide
- agency management